Operator
I work service. I know what a slow Tuesday feels like, what a host actually has time for, and how to write an email that sounds like your restaurant, not a corporation.
The founder journey
Building Servada
I co-founded Servada with Fredy Arevalo in March 2024 in New Jersey. Our focus is practical technology: products that turn real-world moments into customer relationships, and AI that gives professionals back their time.
From outreach to automation
Building those products meant building the marketing around them, too. Since 2024, I've worked across email automation, segmentation, Zapier and Pabbly workflows, Google Sheets reporting, and social campaigns. The goal is a system that keeps working, rather than another task on an owner's list.
Creating Twinly Lab
I co-founded Twinly Lab in July 2026 to help creators, coaches and experts extend their availability. An AI video twin, trained on their voice and knowledge, can hold paid one-on-one consultations around the clock. Tap Twin puts a live business card and AI twin on an NFC bracelet; Smart Hanger and Tap to See connect physical products to customer sign-ups.
Bringing that discipline to restaurants
OT Consultants brings the same approach to an existing OpenTable guestbook. Clean guest data, useful segments, automated emails and custom campaigns give past guests a reason to return. The work is measured in attributed covers and sales, with clear reporting rather than a promise of guaranteed results.
Why OpenTable
The restaurant was paying for a marketing platform and using it as a reservation book.
So I set it up properly: cleaned the guest data, built segments, wrote campaigns for the restaurant and the bar, and scheduled the holidays. In the first 30 days, OpenTable attributed $10,235 in sales and 274 covers to those emails.
That's when it clicked. I've spent the last few years building tools that give professionals back their time: AI video for real estate agents, AI twins for creators. Restaurants have the same problem with a simpler fix. The tool is already paid for. It just needs to be set up and run. That's why I started OT Consultants.
What I bring
Email and automation
Since co-founding Servada in 2024, I've built and run marketing and outreach systems end to end: email automation, segmentation, Zapier and Pabbly workflows, Google Sheets reporting, and cross-platform social campaigns. The same discipline goes into your OpenTable account.
OpenTable setup
Guestbook cleanup and tagging, automated occasion emails, one-time campaigns, sign-up widgets, and paid OpenTable promotion managed to a budget, reported in covers and dollars.
The builder
Your expertise shouldn't stop when your day does.
I built Twinly Lab because I kept seeing the same problem: brilliant coaches, consultants and creators hitting a ceiling that had nothing to do with their ability. The ceiling was time. So we built the infrastructure for experts to deploy an AI video twin of themselves, trained on their voice and knowledge, that holds paid 1-on-1 consultations around the clock. They keep up to 90% of every session. They weren't in the room. They got paid anyway.
Restaurants have the same ceiling. Owners don't have time to run marketing between services. OT Consultants is the same idea applied to your guestbook: the system keeps working when you're on the floor.
Servada
Servada is the New Jersey tech company I co-founded in March 2024. We build products that turn real-world moments into customer relationships, and AI that gives professionals back their time.
Flagship
Servada for Restaurants
Co-founded August 2026
Tap the table. Your menu opens.
Our flagship: a complete in-house engine that grows restaurant sales with AI and NFC. A small disc set flush into the corner of every table opens a live, tappable menu feed, and every guest who taps becomes someone you can reach again on Facebook, Instagram and Google.
- Allergy check. Guests filter the menu by their allergies and see what's safe in seconds.
- Tonight's specials. Today's dishes, plated and photographed, before the server reaches the table.
- The perfect pairing. Every dish suggests its bottle. That's how a glass becomes a bottle.
Upcoming eventsGoogle reviewsTable bookingsParty bookingsDrink pairingsAllergy filterPing your staffStaff menu quizzes
Snap a photo of your menu and send it over; it goes live as a tappable feed and trains staff with pre-shift quizzes. Free to start, from $5 per table per month.
Visit Servada
Twinly Lab
Co-founded July 2026
Creators, coaches and experts deploy an AI video twin, trained on their voice and knowledge, that holds paid 1-on-1 consultations with their audience 24/7.
Tap Twin
Founded August 2026
An NFC bracelet with a chip inside: one tap opens a live business card synced with LinkedIn, an optional AI twin in your own voice, or a Google review form for your counter.
Smart Hanger
Founded August 2026
NFC tags on clothing hangers that turn a shopper's tap into an email or loyalty sign-up, with tap analytics by store and rail.
Tap to See
Founded October 2026
NFC and QR warranty tags for jewelers: buyers tap, register their purchase, and the store builds a customer list from its sales.